Like them, it has sloping top serifs and an avoidance of abrupt contrasts in stroke widths. Often described as "modernised old style", it is a redesign of "true old-style" serif faces from the eighteenth century such as Caslon. The ancestor of Bookman Old Style is Miller & Richard's "Old Style", cut by Alexander Phemister. It was presumably not designed by Phemister, who had emigrated to New York in 1861 before moving to Massachusetts a few years later. The design is bolder but on the same basic structure. The 1924 textbook Introduction to Advertising described Bookman as having "the impression of reliability without heaviness". Old Style Antique has letterforms similar to those of the eighteenth-century typeface Caslon, with a more even and regular structure, a wide and tall lower-case, and little contrast in line width.īookman is much bolder than the original Old Style, to which it was intended to be a bold complement, almost to the point of being a slab serif, and evolved its own identity, with American Type Founders giving it its own name and a distinctive set of swash characters, with which it is often associated. These were created as a bold version of the "Old Style" typeface, which had been cut by Alexander Phemister around the 1850s for the Miller & Richard foundry and become a standard, popular book typeface. It is also used as the official font of Indonesian laws since 2011.īookman evolved from fonts known as Old Style Antique, released around 1869. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text. Bookman or Bookman Old Style, is a serif typeface.
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